7UP, the refreshing clear drink is all set to increase the 'freshness' quotient of Bangladesh this summer with its new campaign. The brand, which recently announced ace cricketer Shakib Al Hasan as brand ambassador, unveiled its first ever campaign featuring him.
The new TVC shows the all-rounder tackling a tricky life situation with some quick thinking, inspired by 7UP's witty, curly-haired mascot, Fido Dido. The campaign reiterates the brand's 'Think Fresh' philosophy, which encourages today's youth to look at everyday tough situations through the lens of fun and lightheartedness.
Commenting on the TVC Shakib Al Hasan said, "I'm very excited to unveil my first TVC after coming on board as 7UP's brand ambassador. The TVC is very relatable because it is a situation I have often been faced with. At the same time, it is the perfect representation of 7UP's 'Think Fresh' philosophy. I am confident that consumers will enjoy the TVC and be inspired to look at tough situations in life through the lens of optimism and humor."