Fans of Sachin Tendulkar were left fuming Tuesday after Cricket Australia poked fun at the "little master" -- revered as a quasi-god in India -- on his 45th birthday.
The board posted a video of retired Australian paceman Damien Fleming -- who shares a birthday with Tendulkar -- bowling the Indian great with a quick delivery.
"Some @bowlologist gold from the man himself - happy birthday, Damien Fleming!" Cricket Australia quipped in its tongue-in-cheek message.
But the humour was lost on Tendulkar's millions of fans on the subcontinent, who seemed to either miss the joke or balk at the perceived slight on such a hallowed day.
"No matter how many bans, Australians will never change," wrote Shashank, a Tendulkar fan, dredging up the recent bans handed to top Australian players over a ball-tampering scandal in South Africa.