Zurhem sets summer on fire | The Daily Star
12:00 AM, May 01, 2018 / LAST MODIFIED: 12:35 PM, May 28, 2019

Zurhem sets summer on fire

The ambiance was befitting the label that is Zurhem. As the impeccably dressed A-list guests walked the red carpet, a dazzling BMW sign greeted the audience for what was one of the most anticipated fashion events of the season. The Radisson Blu Dhaka Water Garden poolside was transformed into a runway, seemingly straight from the settings of a '90s Miami show of one of the biggest names in the industry.

The show itself had another surprise as Mehruz Munir's new spring/summer 2018 collection turned back the clock even further back, pushing the date to the vibrant '70s. The brilliant execution of cherry-picking from the trends of the era and effortlessly blending it with today's style and aesthetic norms was a homage to the icons of the decade, complemented with the movement for women's empowerment and an absolute freedom to love all.

Always judicious in selection of colour and fabric, the entire range was fashion 2018 in perfection. There was an effortless transition from one colour scheme to the next. Kick-starting things with the vibrant hues of yellow, the blue and the orange that followed, mimicked a bright morning of a lively, unadulterated beachside party; and a stylish one at that.

The next queue burst into a sensual showdown with an eclectic mix of orange into a red, so hot that it almost resembled the colour of the summer sun. 

The event ended with an ode to the evergreen black in flattering cottons, cashmere-suede blends, the ideal sheen on silk, experimental neoprene and translucent plastic, the precise wool-silk blend, jersey cotton, chiffon and georgette — that seemed like perfection!

At the end, the meticulously placed sequins by hand, modern-day digital printing, and old-school hand painting that showcase what we can perhaps safely attribute as the designer's most vivid, nearly animated collection.

As the season changes in the coming months, the A-list Dhaka crowd eagerly anticipates yet another collection that is guaranteed to dazzle. What comes next is left to our imagination, as Mehruz Munir once again outdid himself.

The year 2018 looks promising for local fashion, especially when Zurhem is boldly exploring unchartered territory and only moving forward with the determination to push the boundaries of fashion to the next level.


Photo courtesy: Zurhem

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