Tonic has launched the “Let’s Move Bangladesh!” challenge from November 1, 2016. It officially kicked off via Tonic’s Facebook page and website.
Anyone from any corner of Bangladesh can accept the challenge by making a pledge for a healthier life, posting photos of themselves in movement with the hashtag #LetsMoveBD, and passing the challenge on to someone else.
With this challenge, Tonic wants to focus on addressing ‘why movement matters’ — a recent survey conducted by Telenor Health and Nielsen Bangladesh revealed that knowledge of amount and frequency of physical activity was very high among Bangladeshis.
However, a lack of knowledge when it came to lifestyle change was reported as one of the main barriers preventing people from taking action. This shows that Bangladeshis have the desire to improve but do not have proper tools or guidance on how to go about doing so. This is where Tonic is stepping in to bridge the gap and act as a trusted partner to assist people in getting on the right path to wellness.
Tonic is Telenor Health’s first step in addressing persistent health needs through the use of technology, providing innovative solutions to improve access to health information as well as making services affordable.
Since launching in June 2016, more than one million Bangladeshis have joined Tonic as members. Telenor Health is able to extend Tonic’s services to all active GrameenPhone customers free of charge. Registration can be done instantly through USSD at *789#, online at www.mytonic.com, or by calling 789.