This is a manifesto about ideas. Big ideas, small ideas, and outlandish ideas. Ideas that innovate, ideas that disrupt markets, and especially ideas that irritate. More than ideas, though, Mad Genius is about how ideas are born and the role they play in entrepreneurial thinking.
This is a manifesto for managers who want to become leaders and leaders, who want to blow up mediocrity. Because whether you work in a traditional business, a nonprofit service organization, or in the public sector, the best way to create fresh and innovative solutions is to think like an entrepreneur.